Our management principle

We strive to be a company that contributes to a cleaner environment!
We strive to be a company that benefits society and people's health!

Smile Club
We run a project to spread "smiles and appreciation."


Company history

New Advance develops original brand products based on water research and development. Our works have been featured in various media.

July 1971 Founded
June 1972 New Advance Co., Ltd. launched with 1.1mil JPY capital
November 1979 Capital increased to 6mil JPY
April 1981 Laboratory opened in Abiko, Chiba prefecture
July 1982 Capital increased to 11mil JPY
June 1992 20th anniversary ceremony
July 1995 Product center opened in Abiko, Chiba prefecture
December 1988 Registered with the Japan Sewage Works Agency for "air diffusing equipment"
May 2000 Acknowledged as one of Tokyo prefecture's "Innovative Small and Medium Businesses"
2003 November Capital increased to 15mil JPY
April 2009 Representative changes

Outline of our awarded operations

In 1989, Tokyo prefecture and Taito ward elected New Advance as one of the small and medium businesses to receive support for new products and new technology development.
In 1993, Taito ward elected New Advance as one of the business granted support for new technology development.
In 1995, New Advance was selected as one of the business to receive support for Tokyo metropolis' fusion project.
In 2000, Tokyo's Taito-ward awarded New Advance with a grant in the category of 21st century industry/environment.

Company Name New Advance Co., Ltd.
Location 3-20-8 Kojima building, Ueno, Taito-ku, Tokyo, 〒110-0005
Contacts Phone: 03-3831-6393 / FAX: 03-3831-5791
Capital 15mil JPY
Founded July 1971
Company launch June 1972
Bank account The Bank of Tokyo Mitsubishi UFJ Ueno branch, Central Bank for Commercial and Industrial Associations Ueno branch, Asahi Shinkin Bank main branch
Executive staff President and representative director:Takeshi Kimura
Chairman of board: Kiyoshi Kimura
Operations ■Pollution prevention equipment division
■Aquaculture equipment division
■Housing equipment division
■Health-care equipment division
Product center 479-7, Kujike, Abiko, Chiba, 270-1163
Phone:0471-86-0173 FAX:0471-84-2258

Access map

3-20-8 Ueno, Taito-ku, Tokyo 〒101-0021

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5 minute walk from Okachimachi station on the JR Yamanote line.
5 minute walk from Ueno-Hirokoji station on the Tokyo Metro Ginza line
3 minute walk from Suehirocho station on the Tokyo Metro Ginza line.